Dragging classic rock through a psychedelic haze and leaving it bleeding in the present – The Lunar Effect’s most ambitious work to date out in October via Svart Records

The Lunar Effect were formed in London in 2017 by brothers Jon and Dan Jefford and later completed by vocalist Josh Neuwford, bassist Brett Halsey, and eventually second guitarist Mark Fuller. Since their arrival on the scene, they’ve carved out a reputation for crafting music that feels both familiar and original - a modern echo of grunge-soaked ’70s rock, fuzzed-out blues, and melancholic British soul.

Following the underground success of 2019’s Calm Before the Calm, the band signed with Svart Records and released the critically praised sophomore album Sounds of Green & Blue in 2024. After touring the album across the UK and Europe, they set their sights on album three, their most ambitious work to date. Fortune’s Always Hiding lands in October 2025; a brooding journey through loss, memory, and the weight of time. It marks a new era for the band - deeper, stranger, and more soul-baring than ever.

The first taste from the upcoming album was released today. “Feed the Hand sets the tone for what’s to come, uncomfortable, deliberate, and heavy with implication. It reaches back with one hand, grabbing a handful of early 90's alternative nostalgia to bring a high energy groove. With the other, it drags the listener through an unravelling; guidance twisted into obedience, time eroding memory from a feeling to a realisation. There’s weight here, but it’s not theatrical. It’s cathartic and satisfyingly powerful. A quiet reckoning fed by the band's influences, serving up a whole new dish to the table.” the band comments on the new single. Watch the video for Feed the Hand HERE

They don’t imitate the past, they channel its spirit through a warped, modern lens. From thunderous grooves and fuzz-soaked guitar riffs to intimate, fractured vocals, The Lunar Effect channel the unease of the modern world with a sound that refuses to sit still.

2026 promises more touring, more evolution, and no interest in standing still. For a band that’s never fit neatly into any box, The Lunar Effect continue building their own universe — one hypnotic, heavy track at a time.

Fortune’s Always Hiding is available on Svart exclusive Cream/Red/Orange marble vinyl, limited Transparent Green vinyl, Black vinyl, CD, and digital platforms on October 24^th, 2025.